The Lake Geneva region is a haven for multinationals and is fertile ground for executive recruitment. Hundreds of foreign multinationals have established their European or international headquarters on lake Geneva, seduced by tax advantages and the proximity of world-renowned institutions.
In Geneva, Merck Serono set up its new headquarters in July 2007. Nestle is based in Vevey, Philip Morris is in Lausanne, and Proctor and Gamble’s headquarters are in Geneva.
In spite of the bucolic look of the lake Geneva region with its rolling vineyards, countryside, lakeside and waterfront, the region harbors the greatest concentration in Switzerland of major international companies.
Most recently, Yahoo, Cadbury and Schweppes have joined the large club of multinational heavyweights installed in the region for its quality of life, standard of living, and favorable tax regimes. The environment 
is particularly propitious, say recruiters, for attracting top managerial and professional talent, who consider the Lake Geneva region one of the most desirable places to live.
According to Merck Serono, Geneva (and Switzerland in general) offer a very favorable environment for pharmaceutical and biotech companies, with its superior universities and network of young tech companies.
According to data through 2007, the top 25 employers in the Geneva area are Rolex, Migros, Procter & Gamble, UBS Group, Firmenich, Pictet & Cie, Group Coop, BNP Paribas, Group HSBC, Lombard Odier Darier Hentsch, Credit Suisse Group, Group Richemont, Group ISS, Swissport, Patek Philippe, Merck Serono, Union Bancaire Privée. Securitas, Manor, Réseau La Tour, Givaudan, Groupe BCGE, Chopard, Protectas, and Japan Tobacco International.
The majority of the top employers which saw the most growth in top professional jobs and executives and management positions were in the luxury industries, with Rolex topping the list and strong showings by Proctor & Gamble and HSBC.
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